LEGO DC Mighty Micros: Market Analysis Reveals High Growth Potential
LEGO DC Mighty Micros: A Retrospective Market Analysis The LEGO DC Mighty Micros, launched in 2016, presented a compelling case study in targeted marketing and niche toy market penetration. These compact sets, featuring miniature vehicles and iconic DC characters, achieved considerable initial success. However, their relatively quick discontinuation raises questions about long-term market viability and the potential for future profitability. This analysis will explore the factors contributing to both the Mighty Micros' initial success and their subsequent decline, offering actionable insights for a potential relaunch....